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Ken McArthur Impact Bootcamp day 2

Posted by Jeff Yung in August 23rd 2008

Just finished day 2 of the Impact bootcamp…

It started with a spotlight of Sanyika Calloway Boyce doing a sample client coaching. She shared how to reach tv producers and how to simplify your message to best showcase your message for the allot 3 minutes tv time.

Carrie Wilerson, the Barefoot Executive, is next. It is interesting when she shared how she got started. It is true that you don’t need to be perfect in order to get started. Her advice would be to dive head start into it and adjust, learn from mistakes, and grow!

Donna Fox is next. She shared her view that we could improve our conversion by as much as 655% just by directing our marketing message toward women! 80% of all purchasing decisions, online and offline, are influenced by women. Very enlightening message. I’ve actually heard her talk at the Master’s Seminar in Chicago.

Mary Mazzullo is next. She shared how best to utilize photos to improve conversions by as much as 300%.

The final speaker of the day is Warren Whitlock. Ken McArthur calls him a dynamic speaker - no kidding! Warren Whitlock shared how best to get credibility - through publishing of a physical bood. Authors of physical books are treated with authority and respeact than that of the ebook publisher. Also, he shared a couple of ideas on getting JV partners.

We ended the day early at 5pm as a wedding reception is waiting for the room. However, we still have the mastermind group session to help put out the Impact cause in helping teenagers deal with suicide. Will have to head out there now…

See you tomorrow for the next post. I will be heading home after the seminar too.

Durng the day, please visit the live streaming of the event for more details.

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